An Internet bot, also known as web robot, WWW robot or simply bot, is a software application that runs automated tasks (scripts) over the Internet. It perform simple and structurally repetitive tasks, at a much higher rate than a human being. It is estimated that more than half of cyber traffic come from bots and not human beings.
As customers are becoming more attractive to sites to buy products or services, these same sites are also becoming more attractive for automated attacks.
The typical E-Commerce automated attacks are all aimed at theft and fraud and include:
- Stealing a user's information
- Creating discounts
- Creating analytical skewness
- Advertising or click fraud
- Payment fraud with credit cards or gift cards
- Stealing competitor prices and product details
Bot attacks are detrimental to both a company's income and expense KPI's leading to revenue loss; loss of competitive advantage; brand reputation as well as the cost for fraud detection and prevention.